Never a slouch when it comes to improving commuter comforts, COTA now offers blaring ADS over its bus speakers, which make perfect mini-alarms for those dozy moments along the way home.
The ads range from PSAs to educate about crib-death prevention, credit-recovery programs for high school dropouts, and fly-by-night "universities" to customized t-shirts (by the Mamas and Papas, no less!--slogan: It's not the shirt but what's ON the shirt!) and help-wanted ads for seasonal jobs at the ring of mega-warehouses that have sprung up on the southeast and far east sides of town.
Personally, I detest the intrusion as an unneeded addition to the ever-deafening din of urban life. I was first introduced to ads on public transit in 2013 as a regular rider of Dayton's Metropolitan Transit Authority bus system, where ads bleating over bus loudspeakers are common.
Particularly annoying was the Budweiser ad that chimed the five o'clock hour, substituting the bells of a church steeple with the sound of a can lustily being opened and the resultant fizzing as the beverage was poured, presumably in a chilled beer mug: It's five o'clock! Time for a nice cold can of America's best glug, glug, glug...."
At this writing, no Budweiser ads can be heard on COTA. But I bet they're not far away.
Tuesday, September 19, 2017
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